Advanced Campaign Structures
We design the perfect account architecture to maximize the efficiency of Google's Smart Bidding. We combine the granularity of Search campaigns to capture intent with the full coverage of Performance Max.
- Hybrid PMax + Search Structures: We isolate brand and high-performance keywords in Search campaigns for total control, while using PMax to explore new audiences and cover the long-tail.
- Feed Management for Shopping: We optimize your product feed with AI to improve titles, images, and attributes—the #1 success factor in Google Shopping.
How We Work
We guide you with clarity every step of the way to get you real results.
Audit and Setup
Strategy and Structure
Launch and Learning
Scaling
Dynamic Creatives and Massive A/B Testing
In the saturated environment of Google Ads, creativity is your biggest competitive advantage. Our 'Creative Excellence' approach combines human design with AI optimization.
- Dynamic Creative Optimization (DCO): We test thousands of combinations of headlines, images, videos, and CTAs in real-time to find the winning combination for each audience micro-segment.
- Creative Fatigue Analysis: Our systems detect when an ad is losing effectiveness and automatically rotate it to maintain campaign performance.
- Message Personalization: We adapt the ad's angle and message based on traffic temperature (cold, warm, hot) and the user's stage in the sales funnel.
What You Gain by Working With Us
Our goal: growth for your business that you can see and that lasts.
Demand Capture
High Purchase Intent
Total Control & Transparency
Senior Expert Support
Questions about Google Ads
We answer your doubts about investment and results.
Is Google Ads right for my business?
We conduct an initial analysis of your market, competition, and margins to determine if Google Ads is the most profitable channel for you. If we believe it's not the best option, we will tell you with full transparency.
What minimum investment do you recommend?
For AI algorithms to work effectively, they need a minimum volume of data. We generally recommend a budget that allows for at least 30-50 conversions per month. This varies greatly by industry but usually starts around €1,500/month in ad spend.
How long until I see results?
Traffic will start coming in from day one. We'll have initial performance data within the first week. The optimization phase to achieve a stable and profitable ROAS usually takes between 4 and 8 weeks as the algorithm 'learns'.
What exactly does your management fee include?
Our fee is a fixed rate that covers everything: strategy, setup, daily management, copy creation, creative optimization, reporting, and meetings. We don't charge a percentage of spend, so our incentive is efficiency, not expenditure.
Will I own my ad accounts?
Absolutely. All ad accounts are created under your ownership. You own your data, your campaigns, and your history. If you decide to stop working with us, you take everything with you, no strings attached.
How do you measure a campaign's success?
Success is measured by the KPIs we define together at the beginning, which are usually ROAS (Return on Ad Spend) for e-commerce, or CPL (Cost Per Qualified Lead) and CPA (Cost Per Acquisition) for service businesses.
What differentiates SEM1 AI from other PPC agencies?
Our main difference is the symbiosis between a dedicated senior consultant (strategy and business) and a powerful proprietary AI layer (execution and optimization at scale). We are not an account management 'factory'; we are your growth partner.
What is better: Search, Shopping, or Performance Max?
It's not a matter of 'or,' but 'and.' The best strategy combines all three campaign types, each with a specific role. Search for direct intent, Shopping for visual comparison, and PMax for reach and automation.
How do you improve Quality Score?
We obsess over Quality Score because it lowers your CPC. We achieve this by ensuring maximum relevance between the keyword, ad copy, and the landing page experience.